Whether it has been consciously identified or not, every company has a corporate culture. Maybe it’s characterized by change, and is therefore dynamic.
Maybe your corporate culture is aggressive and focused on growth.
Possibly, it is focused on being cutting edge, or branded by providing the best customer service.
Or less positively, your corporate culture could be characterized by upheaval, unpredictability and chaos.
Whether it is a mindful choice or something that has developed in response to management or industry changes, shaping your corporate culture has more of an impact on everyday operations and the bottom line than you might realize.
What creates a corporate culture?
A company's culture is generally dictated by leadership. When things are good, a corporate culture is created by vision, choice and planning. Management decides where they want the company to go, and how they want it to get there. In less ideal situations, a corporate culture is created in reaction to something: fear of change, a quick response to industry shifts, a need for strict control.
If it works, maintain it.
When an organization has a clear vision about their culture, and the culture works, it's much easier to use that to ensure positive growth and endure the tough times. Why? Because the employees know what is expected. They feel secure, and they feel included as contributors to their company's successes. To maintain a successful corporate culture, it is important to:
If it doesn't work, change it.
A corporate culture marked by paranoia, low morale, high turnover and tight management restrictions just doesn’t work. Such a situation results in unproductive employees, absenteeism and high recruiting and retraining costs. If you notice signs of a sickly corporate culture, there are some steps you can take to change it:
Need help training or hiring employees to fit with your corporate culture?
Call today to review your cultural preferences and discuss employee hiring and training options! 800.525.7117